Territory Program

Personalized Contractor Outreach
That Does Not Feel Generic.

CRA uses vertical-specific video landing pages to speak directly to contractors by trade, market, and opportunity — because generic agency pitches get ignored.

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Why Video Works

Why Personalized Video Pages Work

Contractors ignore generic agency pitches. They pay attention when the message is specific to their trade, city, and revenue problem.

A video landing page that names their city, mentions their trade, and addresses their specific pain point creates immediate relevance — and immediate credibility.

Personalized video pages convert at significantly higher rates than generic landing pages — because they speak directly to the contractor's situation.

City or Market Reference

The page specifically mentions the contractor's service area — creating instant local relevance.

Trade-Specific Headline

Roofers, plumbers, HVAC, electricians, remodelers — each gets their own message.

Missed Revenue Math

Specific data on how much revenue is lost annually through missed calls in their market.

Territory Exclusivity Language

Clear positioning that access is limited and territory-based — not open to everyone.

Example Page Structure

Each Page Includes

Personalized video message from CRA

Trade-specific headline for that market

City or territory reference throughout

Missed-call revenue math for their trade

Territory exclusivity language

Revenue Capture System overview

Example Territory Pages

/raleigh-roofing-partner

Raleigh, NC — Roofing

/raleigh-plumbing-growth

Raleigh, NC — Plumbing

/durham-hvac-territory

Durham, NC — HVAC

/cary-electrical-revenue

Cary, NC — Electrical

/wake-county-remodeling-partner

Wake County, NC — Remodeling

/ecosystem

Full Ecosystem Overview

Video Script Framework

The Message That Converts

Personalized Video Script for [City] [Trade] Contractors

"Hey, I made this quick video because most contractors in your market are not losing money because they lack skill. They are losing money because calls go unanswered, follow-up is slow, and no one is tracking the revenue leaks."

"Contractor Revenue Authority helps fix that by installing a Revenue Capture System that answers, qualifies, books, follows up, and tracks inbound opportunities — so you're not losing jobs you're already paying to attract."

"We only work with a limited number of contractors by trade and territory. If you want to see whether your area is still open, book a short territory review below."

Video can be recorded via Loom, Zoom, or any screen recording tool. 60–90 seconds is ideal.

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About Contractor Revenue Authority

CRA is not a contractor. We help route and track requests between homeowners and contractors in our network. We do not guarantee specific outcomes or pricing. We recommend verifying contractor credentials before hiring.