Lead Cost Benchmark Report 2026

Current pricing models, cost-per-lead data, and impact analysis on contractor margins across trade categories.

Contractors spend varying amounts on lead acquisition depending on their trade, market, and platform choices. This report benchmarks those costs and examines what contractors actually receive in return — and how that math compares to structured routing alternatives.

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Report Summary

This report benchmarks lead acquisition costs across major contractor trades, compares platform pricing models, and examines what contractors receive in terms of actual conversion rates. It provides a framework for evaluating lead spend against lead quality.

Example Insight

Cost-per-lead figures vary significantly by platform and trade. But cost-per-converted-customer is the more relevant metric — and that number often tells a very different story than the headline lead price.

Example Insight

Shared-lead platforms create a bidding dynamic that drives costs up over time as contractors compete for the same inquiries. Routing-based models structure cost differently — per assignment rather than per inquiry.

What This Report Examines

Cost-per-lead benchmarks by trade category
Platform pricing model comparison
Cost-per-converted-customer analysis
Routing vs. lead purchase cost comparison

Access Note

This report is available to qualified contractors in the CRA network. Apply for access to receive the complete analysis with trade-specific cost data.

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