How CRA intelligently matches homeowners with the right contractors based on geography, service category, and responsiveness.
Every project request follows our intelligent routing system to ensure the best match.
If a territory owner exists for that service category and ZIP code, the lead goes to them first.
Priority: Highest
Instant notification
If no territory owner, route to top 3 approved contractors serving that area based on performance.
Priority: Standard
All notified simultaneously
If no response within window, escalate to backup contractor pool.
Priority: Lower
After 15 min no response
How contractor response speed affects visibility and lead flow.
Highest Priority
Standard Priority
Lower Ranking
Priority Penalty
Higher performance contractors appear higher in search and matching results.
80+ score
60-79 score
40-59 score
<40 score
When available, Local Hero contractors are prioritized in every match.
Local Hero contractors represent the top 1% of professionals in the CRA network. They are recognized for:
The Instant Match system works seamlessly with our AI Receptionist technology:
Contractor Revenue Authority connects homeowners with trusted contractors quickly while helping contractors grow their businesses.
Become a CRA contractor and start receiving quality leads in your territory.